Internet search and hotel revenues

Das, Prashant ( Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

We examine if online information search trends reflect public interest in purchasing hotel rooms. We introduce the trends into univariate forecasting models and conventional structural models of room night stays and occupancy rates. We also examine the association between the trends and hotel REIT stock returns. We find that on a monthly frequency, search trends are significantly reflective of future room night stays and occupancy rates after controlling for known determinants of these variables. Inclusion the trends significantly improve the weekly forecasts of the performance fundamentals.


Type de conférence:
full paper
Faculté:
Economie et Services
Ecole:
EHL
Classification:
Economie/gestion
Adresse bibliogr.:
Istanbul, Turkey , 24-27 June 2015
Date:
Istanbul, Turkey
24-27 June 2015
2015
Pagination:
15 p.
Publié dans
Proceedings of the European Real Estate Society Annual (ERES) conference 2015
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 Notice créée le 2015-11-25, modifiée le 2018-12-05

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