Why can package tours hurt tourists? : evidence from China’s tourism demand in Hong Kong

Chen, Yong (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Schuckert, Markus (School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong) ; Song, Haiyan (School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong) ; (et al.)

The package tour market is information intensive in nature. Its complex informational structure is generally inaccessible to tourists, whose purchase behavior might be affected by the extent to which they can access such information. This study shows that package tours can result in low tourist satisfaction and deter tourists’ behavioral intention over time despite the fact that package tours are financially advantageous. An analysis of data based on China’s outbound tourism demand in Hong Kong from 1993 to 2013 shows that tourist satisfaction can be explained by the market share of inclusive package tours. This suggests that the decline in the market share of package tours leads to an increase in tourist satisfaction. As the amount of information in the market increases as a result of accumulated travel experience, package tours are replaced by independent tours or entirely new packages, or by travel to a new destination.


Mots-clés:
Type d'article:
scientifique
Faculté:
Economie et Services
Ecole:
EHL Ecole hôtelière de Lausanne
Classification:
Économie/gestion
Date:
2016
Publié dans
Journal of travel research
Numérotation (vol. no.):
April 2016, vol. 55, no.4, pp. 427-439
DOI:
ISSN:
0047-2875
Le document apparaît dans:

Note Le statut de cette notice est : non diffusé

Note: The status of this file is: restricted


 Notice créée le 2016-04-26, modifiée le 2018-08-31

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