Online information sources used in hotel bookings : Examining relevance and recall

Murphy, Hilary Catherine (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerlan) ; Chen, Meng-Mei (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

The relevance and recall of information sources, particularly those used in the prepurchase hotel search process, have not been fully explored. As they are critical to inform the final hotel booking, it is essential to examine the relevance and recall of information sources used by customers. Thus, the main aim of this article is to investigate both relevance, in this case measured by the pages viewed, and recall, gauged by both aided and unaided recall of keywords used and websites visited during an online session. An exploratory, observation method that is “goal-directed” is the main research instrument with both qualitative and quantitative data collected. This method is supplemented with questionnaires to measure both implicit and explicit recall. Results show that online travel agencies are more relevant than both search engines and travel-related social media, based on the number of pages viewed. The recall of both keywords and websites was low, both for aided recall and unaided recall.


Mots-clés:
Type d'article:
scientifique
Faculté:
Economie et Services
Ecole:
EHL Ecole hôtelière de Lausanne
Classification:
Économie/gestion
Date:
2016
Publié dans
Journal of travel research
Numérotation (vol. no.):
April 2016, vol. 55(4), pp. 523-536
DOI:
ISSN:
0047-2875
Le document apparaît dans:

Note Le statut de cette notice est : non diffusé

Note: The status of this file is: restricted


 Notice créée le 2016-08-28, modifiée le 2018-08-31

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