Hub internationalization : how born globals conquer southeast Asia by building local bridgeheads

Baldegger, Rico (School of Management Fribourg, HES-SO // University of Applied Sciences Western Switzerland) ; Schueffel, Patrick (School of Management Fribourg, HES-SO // University of Applied Sciences Western Switzerland) ; Hammer, Markus (Pragmatica AG)

The extant body of literature regularly describes the internationalization pattern of born globals as haphazard, random, chaotic, unstructured or nonlinear at best. Moreover it is said that born globals often venture abroad in an opportunistic fashion and that their internationalization efforts are often triggered by an unsolicited request of a potenti al client. Analyzing a group of eight Swiss born globals and born - again globals and their expansion trajectory into Southeast Asia we argue that the internationalization pattern of these firms is far more sophisticated than previously assumed. By systemati cally building local hubs in ASEAN countries the internationalization behavior of our sample firms contrast s the predictions of the leading literature. The purpose of this paper is to draw attention to this phenomenon and to complement the existing literat ure on the internationalization behaviors of born global and born - again global firms

Type de conférence:
full paper
Economie et Services
HEG FR Haute école de gestion de Fribourg
Adresse bibliogr.:
New Orleans, USA, 27-30 June 2016
New Orleans, USA
27-30 June 2016
37 p.
Publié dans
Proceedings of the Academy of International Business (AIB) 2016 Annual Meeting
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 Notice créée le 2016-09-06, modifiée le 2018-08-31

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