Classifying business model canvas usage from novice to master : a dynamic perspective

Fritscher, Boris (Haute école de gestion Arc, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale) ; Pigneur, Yves (Faculty of Business and Economics, University of Lausanne, 1015 Lausanne, Switzerland)

When designing and assessing a business model, a more visual and practical ontology and framework is necessary. We draw lessons from usage by practitioners around the world of the Business Model Canvas (BMC) method to define three maturity level. We propose new concepts to help design the dynamic aspect of a business model. On the first level, the BMC supports novice users as they elicit their models; it also helps novices to build coherent models. On the second level, the BMC allows expert users to evaluate the interaction of business model elements by outlining the key threads in the business models story. On the third level, master users are empowered to create multiple versions of their business models, allowing them to evaluate alternatives and retain the history of the business models evolution. These new concepts for the BMC which can be supported by Computer-Aided Design tools provide a clearer picture of the business model as a strategic planning tool and are the basis for further research.


Mots-clés:
Faculté:
Economie et Services
Ecole:
HEG Arc
Institut:
Institut du Management et des Systèmes d'Information
Classification:
Economie/gestion
Adresse bibliogr.:
[S.l], Springer international publishing Switzerland
Date:
[S.l]
Springer international publishing Switzerland
2016
Pagination:
pp. 134-151
Publié dans
Business modeling and software design (5th International Symposium, BMSD 2015, Milan, Italy, July 6–8, 2015)
DOI:
ISSN:
1865-1348
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 Notice créée le 2016-09-20, modifiée le 2018-12-05

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