In this book, the authors take us on a journey that helps us understand the notion of entrepreneurship in multiple and interesting ways. Fundamental questions are first answered, such as: Why entrepreneurship is important for our society? Do entrepreneurs add to the wealth of a nation, contribute to the development of a society, create social change and stimulate the business climate? The authors then adopt a ‘toolkit’ pedagogical approach, by guiding new entrepreneurs on how to tackle the key challenges faced when launching a new business: Choosing the right market and understanding the steps in conceiving a relevant and effective Business Plan. The last section of the book explains how entrepreneurial ecosystems develop themselves, by presenting a global entrepreneurial ecosystem snapshot. The authors provide us with some very original examples from various developed and fast-developing countries, such as the USA, Switzerland China, and with some illustrations of the quest for entrepreneurship in Romania.
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