Free lunch and ride sharing: : a new business model for winter sport resorts

Bonazzi, Riccardo (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Poli, Michaël (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Kuonen, Patrick (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis))

This paper proposes a new business model for winter sport resorts, by adopting a cluster approach. By following the guidelines for design research, we propose a new online service, which combines the notions of ridesharing and rebate. Ridesharing is often seen as a solution to reduce the number of cars in winter sport resorts, whereas the delivery of discount coupon has been used to increase the amount of customers. Hence, we propose to reward skiers that share a ride with coupons of complementary activities in the winter sport resorts. We describe our proposed service by describing its customer journey.


Mots-clés:
Type de conférence:
full paper
Faculté:
Economie et Services
Ecole:
HEG VS HES-SO Valais-Wallis - Haute Ecole de Gestion & Tourisme
Institut:
Institut Entrepreneuriat & Management
Classification:
Économie/gestion
Adresse bibliogr.:
Rovinj, Croatia, 8-9 September 2016
Date:
Rovinj, Croatia
8-9 September 2016
2016
Pagination:
6 p.
Titre du document hôte:
Proceedings of Entreprise Research Innovation (ENTRENOVA) 2016
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 Notice créée le 2016-11-08, modifiée le 2018-02-15

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