Selecting a partner hotel by the chain

Blal, Inès (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Hodari, Demian (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Turner, Michael (The University of Queensland, Australia)

This Handbook aids in filling the gap by exploring and critically evaluates the debates, issues and controversies of all aspects of hotel chains from their nature, fundamentals of existence and operation, expansion, strategic and operational aspects of their activities and geographical presence. It brings together leading specialists from range of disciplinary backgrounds and regions to provide state-of-the-art theoretical reflection and empirical research on current issues and future debates. Each of the five inter-related section explores and evaluates issues that are of extreme importance to hotel chain management, focusing on theoretical issues, the expansion of hotel chains, strategic and operational issues, the view point of the individual affiliated hotel and finally the current and future debates in the theory and practice of hotel chain management arising from globalisation, demographic trends, sustainability, and new technology development. It provides an invaluable resource for all those with an interest in hotel management, hospitality, tourism and business encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, Business and Events Management.


Ecole:
Ecole hôtelière de Lausanne
Classification:
Économie/gestion
Adresse bibliogr.:
New York, Routledge, 2016
Date:
New York
Routledge, 2016
2016
Pagination:
pp. 205-215
Titre du document hôte:
The Routeledge handbook of hotel chain management
ISBN:
978-1-315-75253-2
Le document apparaît dans:

Note  Le statut de ce document est: non diffusé




 Notice créée le 2016-11-21, modifiée le 2016-11-22

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