Examining the motivations of volunteer tourists : insights from images posted on social media

Haslebacher, Christine (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Varga, Peter (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Murphy, Hilary Catherine (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

Extensive research has been conducted on the motivations of volunteer tourists; however , the scope has not included how motivation is expressed through posting of images on social media . This study examine s the relationship between volunteer tourist s’ motivations and social media use through the identification of picture publishing behaviour based on motivations. An online survey yielding 260 complete responses is used and statistical tests investigate the relationship between demographic factors, moti vations and social sharing of photos. The results show that demographics have little impact; however, there is a relationship between motivation and photo sharing and between motivation and volume of photos. Additionally , including a profile of onesel f is also an indicator of low ( shallow) motivation.


Mots-clés:
Type de conférence:
full paper
Faculté:
Economie et Services
Ecole:
EHL Ecole hôtelière de Lausanne
Classification:
Économie/gestion
Adresse bibliogr.:
Sydney, Australia, 8-11 February 2016
Date:
Sydney, Australia
8-11 February 2016
2016
Pagination:
9 p.
Publié dans
Proceedings of the Council for Australasian Tourism and Hospitality Education (CAUTHE) 2016
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Note: The status of this file is: restricted


 Notice créée le 2016-11-22, modifiée le 2018-08-31

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