Building brand relationship quality among hotel loyalty program members

Chen, Yong (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Lo, Ada S. (School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong) ; Hyunjung Im, Holly (College of Culture and Tourism, Jeonju University, Seoul, Korea) ; Qu, Hailin (School of Hotel and Restaurant Administration, Oklahoma State University, Stillwater, Oklahoma, USA)

Type d'article:
scientifique
Ecole:
Ecole hôtelière de Lausanne
Classification:
Économie/gestion
Date:
2017
Titre du document hôte:
International Journal of Contemporary Hospitality Management
Numérotation (vol. no.):
January 2017, vol. 29, no 1, pp. 458-488
DOI:
ISSN:
0959-6119
Le document apparaît dans:



 Notice créée le 2017-04-28, modifiée le 2017-09-09

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