A live-case lite approach as formative assessment

Dubosson, Magali (School of Management Fribourg, HES-SO // University of Applied Sciences Western Switzerland) ; Pasquier, Marilyne (School of Management Fribourg, HES-SO // University of Applied Sciences Western Switzerland)

Written case studies have been widely used in marketing. This method presents some shortcomings. We have suggested an approach employing a version of live case studies involving managers of a local company as formative evaluators contributing to an iterative and formalized formative assessment process. This approach may add some interesting features such as presenting a more relevant and realistic context to students as they are more likely to work in that sort of business in the future. It also helps students to deal with ambiguity inherent in business life by conducting a nonlinear, but iterative, learning process. Finally, this process allows the application and understanding of theoretical concepts.


Mots-clés:
Type de conférence:
full paper
Faculté:
Economie et Services
Ecole:
HEG FR Haute école de gestion de Fribourg
Classification:
Économie/gestion
Adresse bibliogr.:
San Diego, USA, 5-8 April 2017
Date:
San Diego, USA
5-8 April 2017
2017
Pagination:
13 p.
Publié dans
Proceedings of the Conference Marketing Educators 2017
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 Notice créée le 2017-06-09, modifiée le 2018-08-31

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