Sense of presence with affordable 3D head mounted displays : impact on teaching and marketing

Emad, Sabine (Haute école de gestion de Genève, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

Since almost thirty years, three dimensional virtual reality, which required expensive and cumbersome equipment, has raised interest as it allows users to feel immersed in virtual environments. Recently, affordable head mounted displays have revived the hope that virtual reality might really be up for a breakthrough. This research looks into the sense of presence perceived by users of these new affordable devices. All the participants in this research experienced a high sense of presence for two different devices. Although on average, participants were only moderately inspired in suggesting possible future uses of the technology, marketing students were much more creative.


Type d'article:
scientifique
Faculté:
Economie et Services
Ecole:
HEG GE Haute école de gestion de Genève
Institut:
CRAG - Centre de Recherche Appliquée en Gestion
Classification:
Économie/gestion
Date:
2017
Pagination:
69-76
Publié dans
Journal of marketing development and competitiveness
Numérotation (vol. no.):
2017, vol. 11, no 1, pp. 69-76
ISSN:
2155-2843
Ressource(s) externe(s):
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 Notice créée le 2017-08-28, modifiée le 2018-08-31

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