Résumé

While business model innovations are critical to a company’s long-term survival, they are still poorly understood compared to other kinds of innovations. In this paper, we investigate prior research and reframe business model innovation through a practitioner lens. We report on a content analysis of interviews with CEOs of small and medium enterprises in the technology industry, with the aim of recording their definition of business model innovation. This research intends to contribute to a better understanding of the meaning of business model innovation from a practitioners’ perspective. These findings open new directions for theory development and empirical studies in the business model and innovation management literature.

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