Lessons Learned from Swiss Born Global Firms’ internationalization in Brazil

Prystupa, Kaja (Kozminski University, Poland) ; Johannot, Claudia (Haute école d’ingénierie et de gestion du canton de Vaud, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale) ; Lupina-Wegener, Anna (Haute école d’ingénierie et de gestion du canton de Vaud, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

Prior research on born globals have investigated internationalization strategies in the context of the host, developed markets. However, little research has been done on strategies of born globals entering emerging markets which are characterized by complexity and instability. Therefore, the aim of our paper is the investigation of Swiss born globals’ internationalization strategies in Brazil as the host market. Our findings point to an impact of the institutional factors on the internationalization strategies of western born globals and their implementation in the host, emerging markets.


Type de conférence:
full paper
Faculté:
Economie et Services
Ecole:
HEIG-VD Haute Ecole d’Ingénierie et de Gestion du Canton de Vaud
Institut:
IIDE - Institut Interdisciplinaire du Développement de l'Entreprise
Classification:
Economie/gestion
Adresse bibliogr.:
Warwick, United Kingdom, 5-7 September 2017
Date:
Warwick, United Kingdom
5-7 September 2017
2017
Pagination:
23 p.
Publié dans
Proceedings of British Academy of Management (BAM) 2017 Conference
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 Notice créée le 2017-10-20, modifiée le 2018-08-31

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