Service design guidelines for new types of wellness tourism

Bonazzi, Riccardo (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Grèzes, Vincent (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Barbey, Valérie (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis))

In this article, we describe the preliminary results of an ongoing project aiming at increasing the attractiveness of Alpine destinations in Switzerland, by means of a very widespread hotel. We investigate how to design new services for wellness tourism, which target (a) “young elderly”, whose age is comprised between 60 and 75 years, and (b) enterprises interested in meetings, incentives, conferencing and events. The first customer segment is known to be proactive in seeking to improve or maintain health and quality of life, while medical tourists generally travel reactively to receive treatment for a diagnosed disease or condition. The second customer segment mostly seeks for complementary activities to be done after work or as main topic for a seminar. Accordingly, we have conducted interviews with different stakeholders: hotel managers, owners of firms producing natural components for wellbeing and tourist officers. In the end, we highlight a set of relevant findings that should be taken into account when setting up wellness tourism in a dispersed area.

Type de conférence:
full paper
Economie et Services
HEG VS HES-SO Valais-Wallis - Haute Ecole de Gestion & Tourisme
Institut Entrepreneuriat & Management
Adresse bibliogr.:
Dubrovnik, Croatia, 7-9 September 2017
Dubrovnik, Croatia
7-9 September 2017
8 p.
Publié dans
Proceedings of the ENTRENOVA Conference
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 Notice créée le 2017-10-22, modifiée le 2018-08-31

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