Key factors in the booking activity process : the case of self-catering in Valais, Switzerland

Scaglione, Miriam (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Johnson, Colin (San Francisco State University, USA) ; Favre, Pascal (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis))

One of the most important phases in planning a vacation is the booking activity process. The aim of this research is to study if the country of origin and/or seasonality has a link with the booking period (BP). The data used is from the largest booking platform of self-catering accommodations in the region of the Romand Valais in Switzerland. The data set contains more than 141,000 transactions from 1st January 2010 to 26 December 2016. This research uses the Kaplan-Meier (KM) survival method for modelling the length of BP after the resampling process. Seasonality of travel shows a higher discrimination level on BP than country of origin. This demonstrates that the importance of socio-demographical factors have been over-estimated against other factors such as travel motivations that may include external constraints such as school holiday timing. For practitioners, the results shed some light on planning behaviour across different markets and seasons. For scholars, beside methodological issues, the results show that countries of origin are less relevant than seasonality in the characterisation of the planning vacation process (PVP).


Mots-clés:
Faculté:
Economie et Services
Ecole:
HEG VS HES-SO Valais-Wallis - Haute Ecole de Gestion & Tourisme
Institut:
ITO-Institut de Tourisme
Classification:
Economie/gestion
Adresse bibliogr.:
Cham, Springer
Date:
Cham
Springer
2017
Pagination:
pp. 387-399
Publié dans
Information and communication technologies in tourism 2017 : proceedings of the International Conference in Rome, Italy, January 24-26, 2017
DOI:
ISBN:
978-3-319-51167-2
Ressource(s) externe(s):
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 Notice créée le 2017-10-23, modifiée le 2018-08-31

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