An IPA analysis of green hoteliers' perceptions : a case study of English hotels

Chen, Meng-Mei (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Murphy, Hilary Catherine (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Selivanova,  Ksenia (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

Environmental practices impact on operations and customer behavior, and may contribute to employees’ job satisfaction and organizational commitment and resource efficiency in hotels. This research updates the current green practices implemented in hotels in England, and examined employees’ perceptions of the importance and performance of green practices. Findings from an online survey of 42 hotels certified by Green Tourism Business Scheme showed that employees ranked most green practices as important and were well performed. Furthermore, of the 28 green practices surveyed and allocated into an Importance Performance Analysis (IPA) quadrants, indicated that most items are located in the second quadrant, “Keep up the good work”. Hoteliers are encouraged to benchmark their green practices with the findings presented here.


Mots-clés:
Type de conférence:
full paper
Faculté:
Economie et Services
Ecole:
EHL Ecole hôtelière de Lausanne
Classification:
Economie/gestion
Adresse bibliogr.:
Dunedin, New Zealand, 7-10 February 2017
Date:
Dunedin, New Zealand
7-10 February 2017
2017
Pagination:
12 p.
Publié dans
Proceedings of The 27th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference 2017
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 Notice créée le 2017-10-27, modifiée le 2018-08-31

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