List one or list more: incentives of host expansion in peer-to-peer accommodation sharing services

Xie, Karen (The Fritz Knoebel School of Hospitality Management, Daniels College of Business, University of Denver, USA) ; Chen, Yong (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

Despite the prevalence of peer-to-peer accommodation-sharing platforms, what incentivizes individual hosts to expand their listings on platforms such as Airbnb remains unknown. This study investigates the economic/financial, social, and community incentive of hosts to expand listings and the interplay among these incentives in driving the listing expansion. Using large-scale but granular field data collected from an emerging accommodation-sharing platform in Beijing, China, we found that economic/financial, social, and community incentives significantly affect listing expansion in accommodation-sharing services. In addition, while the economic/financial and social incentives jointly motivate hosts to expand, such effects are both mitigated as the hosts’ experiences of accommodation sharing increases. This study adds to the extant literature a unique but less studied perspective of host expansion and provides important implications on incentivizing and regulating hosts for a healthy and viable accommodation sharing community.


Mots-clés:
Type de conférence:
full paper
Faculté:
Economie et Services
Ecole:
EHL Ecole hôtelière de Lausanne
Classification:
Economie/gestion
Adresse bibliogr.:
Hong Kong, 5-7 June 2017
Date:
Hong Kong
5-7 June 2017
2017
Pagination:
20 p.
Titre du document hôte:
Proceedings of the  3rd Global Tourism & Hospitality Conference 2017
Ressource(s) externe(s):
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 Notice créée le 2017-10-27, modifiée le 2018-02-15

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