The pricing of a highly differentiated products in a very competitive and opaque market

Masset, Philippe (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Mondoux, Alexandre (KOF Swiss Economic Institute, ETH Zurich, Switzerland) ; Weisskopf, Jean-Philippe (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

This article examines the price determinants of wine on the Swiss market using a hedonic regression approach. We find that grape varietals and wine growing regions have a large impact on prices. Growing Petite Arvine or growing wine in Valais or the Swiss German part of the country trigger a premium. Cultivating Pinot Noir or Gamay or being located in Vaud or Geneva prompts a discount. Positioning and being located in a renowned wine growing region further lead to higher prices. Information on producers, on the other hand, only marginally explains wine prices. Our results suggest that Swiss producers price their wines rather uniformly.


Mots-clés:
Type de conférence:
full paper
Faculté:
Economie et Services
Ecole:
EHL
Classification:
Economie/gestion
Adresse bibliogr.:
Padua, Italy, 28 June - 2 July 2017
Date:
Padua, Italy
28 June - 2 July 2017
2017
Pagination:
23 p.
Publié dans
Proceedings of the 11th Annual American Association of Wine Economics Conference (AAWE) 2017
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 Notice créée le 2017-10-27, modifiée le 2018-12-05

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