Is a company’s hospitality characterized by its visits? : hospitality experiences and cultural dimensions observed through Swiss and French company visits

Courvoisier, François H. (Haute école de gestion Arc, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

The objective of this article is to characterize the company visit as a situation of hospitality and understand how it can be a differentiator. Thus, it addresses managerial concerns about the transmission of expertise or craftsmanship and visitor relations. This exploratory works serves two purposes: it primarily aims to introduce the concept of company hospitality into the marketing literature by understanding and completing the following dimensions of company hospitality: social and behavioral, spatial, temporal, convivial, physical, hedonistic and spiritual. Then it tries to understand visitor responses and reactions to hospitality, or on the contrary, the inhospitable nature of the company.


Mots-clés:
Type d'article:
scientifique
Faculté:
Economie et Services
Ecole:
HEG Arc
Institut:
Institut du Management et des Systèmes d'Information
Classification:
Economie/gestion
Date:
2018
Pagination:
10 p.
Publié dans
Journal of marketing trends
Numérotation (vol. no.):
2018. vol. 5, no 1, pp. 15-24
ISSN:
1961-7798
Le document apparaît dans:

Note: The status of this file is: restricted


 Notice créée le 2018-03-26, modifiée le 2018-12-05

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