The positioning of the Swiss territories in the Russian web space a quantitative analysis of translated and original websites

Wirth, Yulia Valerievna (Haute école de gestion Arc, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

This article analyses the way French-speaking Swiss territories, cantons Geneva, Vaud, Neuchâtel and Jura, are represented in the Russian web space. A quantitative analysis of the Swiss translated and Russian original websites was carried out, which allowed us to define the rating of the chosen territories. A conclusion of the undertaken study of the influence of cultural codes on the difference in communicative practices of the representation of territories was drawn. The explanation of the existing difference in the positioning of certain regions was offered. The typical communication characteristics of the Russian websites relating to Swiss regions and Swiss websites in Russian were unlighted in conclusion.


Mots-clés:
Type d'article:
scientifique
Faculté:
Economie et Services
Ecole:
HEG Arc - Haute école de gestion Arc
Institut:
Institut du Management et des Systèmes d'Information
Classification:
Economie/gestion
Date:
2017
Pagination:
9 p.
Titre du document hôte:
"Communication Studies" [in Russian]
Numérotation (vol. no.):
2017, vol. 13, no. 3, pp. 59-69
DOI:
ISSN:
2413-6182
Le document apparaît dans:

Note: The status of this file is: restricted


 Notice créée le 2018-03-26, modifiée le 2018-07-09


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