Diffusion of a managerial innovation : nothing is ever played : the case of the diffusion of mindfulness in the workplace

Dubouloz, Sandra (Savoie Mont Blanc University) ; Desmarais, Céline (Haute école d'ingénierie et de gestion du canton de Vaud, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale) ; Françoise, Daniel (Savoie Mont Blanc University) ; Frank Prad, Cecile (Haute école d'ingénierie et de gestion du canton de Vaud, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

Forces that influence managerial innovation (MI) diffusion are still unclear. This paper aims to shed more lights on the factors and actors influencing the diffusion of an emergent MI by studying the case of mindfulness programs and techniques. The research design is based on a qualitative methodology. Two main primary sources of data were mobilized and allowed to analyze the two communication channels identified in the diffusion literature: the interpersonal network and the press media. The results show that among the attributes traditionally studied to explain the diffusion of an MI, elements regarding its origins and its capacity to be transposed and adapted should be taken into account. Furthermore, while opinion leaders are considered as key players in both the rational and "fad and fashion" perspectives of the diffusion of an innovation, our results lead us to a much more nuanced analysis.


Mots-clés:
Type de conférence:
full paper
Ecole:
HEIG-VD Haute Ecole d’Ingénierie et de Gestion du Canton de Vaud
Institut:
IIDE - Institut Interdisciplinaire du Développement de l'Entreprise
Classification:
Economie/gestion
Adresse bibliogr.:
Paris, France, 3-4 April 2018
Date:
Paris, France
3-4 April 2018
2018
Pagination:
33 p.
Publié dans
Proceedings of the 3rd Abbé Grégoire Innovation Days (AGID)
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 Notice créée le 2018-05-09, modifiée le 2018-10-05

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