Development of pricing models for intangible services based on conjoint analysis and mathematical programming : a case study about the design of credit card services in China
2011
Einzelheiten
Titel
Development of pricing models for intangible services based on conjoint analysis and mathematical programming : a case study about the design of credit card services in China
Autor(en)/ in(nen)
Fragnière, Emmanuel
Moresino, Francesco
Nan, Zheng
Moresino, Francesco
Nan, Zheng
Datum
2011-01
Veröffentlich in
SRII Global Conference (SRII), 2011 Annual, 2011, p. 653-662
Domaine
Economie et Services
Ecole
HEG - Genève
Das Dokument erscheint in
Konferenzmaterialien
Global
Global
Externe Ressourcen
http://dx.doi.org/10.1109/SRII.2011.71