Exploring the new trends of Chinese tourists in Switzerland

Liu, Zhan (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Le Calvé, Anne (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Glassey Balet, Nicole (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis))

Switzerland is one of the most desirable European destinations for Chinese tourists, a better understanding of Chinese tourists is essential for successful business practices. In China, the largest and leading social media platform – Sina Weibo, has more than 600 million users. Weibo’s great market penetration suggests that tourism operators and markets need to understand how to build effective and sustainable communications on Chinese social media platforms. The goal of this research is to understand Chinese tourists’ behaviors and patterns in Switzerland by adopting a linked data approach on Sina Weibo, and to design a decision support system based on the findings.


Mots-clés:
Type de conférence:
full paper
Faculté:
Economie et Services
Ecole:
HEG VS HES-SO Valais-Wallis - Haute Ecole de Gestion & Tourisme
Institut:
Institut Informatique de gestion
Classification:
Informatique
Adresse bibliogr.:
Lijiang, China, 23-27 August 2015
Date:
Lijiang, China
23-27 August 2015
2015
Pagination:
6 p.
Titre du document hôte:
Proceedings of the 65th Association Internationale d'Experts Scientifiques du Tourisme (AIEST) Conference
Le document apparaît dans:

Note  Le statut de ce document est: non diffusé

Note: The status of this file is: restricted


 Notice créée le 2015-09-17, modifiée le 2018-02-15

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