Using binding communication to promote conservation among hotel guests

Terrier, Lohyd (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Marfaing, Benedicte (Laboratoire de Psychologie, Université de Fribourg, Switzerland)

This research applies the binding communication model to the sustainable communication strategies implemented in most hotels. The binding communication model links a persuasive messag e with the implementation of a low-cost commitment to strengthen the link between the attitudes and behavior o f those receiving the message. We compared the effectiveness of a classical communication strategy ( n = 86) with that of a binding communication strategy ( n = 101) to encourage guests to choose sustainable behavior. Our results show that using the binding communication strategy generates significantly more sustainable behavior in guests than using the classical communication strategy. We discuss our results and suggest future avenues of research


Type d'article:
scientifique
Faculté:
Economie et Services
Ecole:
EHL Ecole hôtelière de Lausanne
Classification:
Économie/gestion
Date:
2015
Publié dans
Swiss journal of psychology
Numérotation (vol. no.):
July 2015, vol. 74, no. 3, pp. 169-175
DOI:
ISSN:
1421-0185
Le document apparaît dans:

Note Le statut de cette notice est : non diffusé

Note: The status of this file is: restricted


 Notice créée le 2015-10-01, modifiée le 2018-08-31

Fichiers:
Télécharger le document
PDF

Évaluer ce document:

Rate this document:
1
2
3
 
(Pas encore évalué)