An investigation of features and functions of smartphone applications for hotel chains

Chen, Meng-Mei (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Knecht, Stefan (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Murphy, Hilary (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

The proliferation of smartphone ownership, the diff usion of applications (apps), and the growth of mobile travel bookings have stimulated hoteliers to develop mobile strategies to satisfy customers’ needs. In addition to making their websi te mobile responsive, hoteliers need to consider deploying and developing apps specific to their property and customer needs. A quantitative approach was applied to identify and r ate the most commonly available features and functions on hotel chain apps. The results show ed that the most common features and functions are; the contact details, booking & reser vation function, directions and maps. Hoteliers are recommended to include more ‘At Hotel ’ functions in hotel apps to capture data and differentiate the app experience.


Mots-clés:
Type de conférence:
full paper
Faculté:
Economie et Services
Ecole:
EHL Ecole hôtelière de Lausanne
Classification:
Économie/gestion
Adresse bibliogr.:
Lugano, Switzerland, 3-6 February 2015
Date:
Lugano, Switzerland
3-6 February 2015
2015
Pagination:
5 p.
Publié dans
Proceedings of the ENTER conference 2015
Le document apparaît dans:

Note Le statut de cette notice est : non diffusé

Note: The status of this file is: restricted


 Notice créée le 2015-10-05, modifiée le 2018-08-31

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