Art of invention : marketing strategies for independent luxury watch brands

Bashutkina, Maria (Haute école de gestion Arc, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

Nearly 70% of the Swiss luxury watch market is represented by major groups , bringing together worldwide well - known brands . In order to stand out from concurrence and to get a place in this highly competitive market of reference, independent (often unknown) companies have to find other vectors of marketing differentiation


Mots-clés:
Type de conférence:
full paper
Faculté:
Economie et Services
Ecole:
HEG Arc - Haute école de gestion Arc
Institut:
Institut du Management et des Systèmes d'Information
Classification:
Économie/gestion
Adresse bibliogr.:
Florence, Italy, 24-26 June 2015
Date:
Florence, Italy
24-26 June 2015
2015
Pagination:
pp. 142-151
Publié dans
Proceedings of Global Fashion Management Conference 2015
DOI:
ISSN:
2288-825X
Le document apparaît dans:

Note Le statut de cette notice est : non diffusé

Note: The status of this file is: restricted


 Notice créée le 2015-10-15, modifiée le 2018-08-31

Fichiers:
Télécharger le document
PDF

Évaluer ce document:

Rate this document:
1
2
3
 
(Pas encore évalué)