Nearly 70% of the Swiss luxury watch market is represented by major groups , bringing together worldwide well - known brands . In order to stand out from concurrence and to get a place in this highly competitive market of reference, independent (often unknown) companies have to find other vectors of marketing differentiation
Titre
Art of invention : marketing strategies for independent luxury watch brands
Date
2015-06
Publié dans
Proceedings of Global Fashion Management Conference 2015
Editeur
Florence, Italy, 24-26 June 2015
Pagination
pp. 142-151
Présenté à
Global Fashion Management Conference, Florence, Italie, 24/06/2015 / 26/06/2015
ISSN
2288-825X
Type de papier
full paper
Domaine
Economie et Services
Ecole
HEG Arc
Institut
Institut du Management et des Systèmes d'Information