Revisiting the entrepreneurship competition at a Swiss University of Applied Sciences

Emad, Sabine (Haute école de gestion de Genève, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale) ; Montandon, Nicolas (Haute école de gestion de Genève, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

Building on a previous paper - which described one of the important applied teaching pilot initiatives of the University of Applied Sciences Western Switzerland in the field of Business creation and particularly its repercussions on marketing knowledge – the authors conducted a survey on 6 annual cohorts of participants, with the aim of assessing their individual experience throughout the program as well as their perceived learnings. Results show interesting characteristics and motivators for participants and lead to specific recommendations in order to adapt the curriculum to better fit participants’ expectations and better train them to be successful entrepreneurs.


Type de conférence:
full paper
Faculté:
Economie et Services
Ecole:
HEG - Genève
Institut:
CRAG - Centre de Recherche Appliquée en Gestion
Classification:
Economie/gestion
Adresse bibliogr.:
Ellensburg, WA, MEA
Date:
Ellensburg, WA
MEA
2015
Pagination:
6 p.
Publié dans
MEA 2015 Annual conference proceedings
Ressource(s) externe(s):
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 Notice créée le 2015-10-22, modifiée le 2018-12-07

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