External analysis : an essential tool for diagnosing LIS marketing environment and positioning


Faculty:
Economie et Services
School:
HEG - Genève
Subject(s):
Sciences de l'information
Date:
2007
Published in:
In : PAPIK, Richard, INGEBORG, Simon. Proceedings : 15th BOBCATSSS Symposium, Marketing of information services, 29-31 January 2007, Prague. Prague : Charles University, 2007. P. 331-341
Appears in Collection:



 Record created 2015-01-29, last modified 2019-06-11


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