GSGS´22: an inter-professional opportunity for the swiss industry : The market for industrial gamification and serious games has grown from 1 to 20 billion euros in 10 years, and the same growth is expected within the next decade. In this context, the GSGS supports the link between the industrial needs and the innovation envisioned by applied research universities. Accordingly, the GSGS’22 aims to reinforced the needed but indeed fragile bridge between industrial and academic partners. It highlights the playful perspective to tackle technical, training, ecological, management and communication challenges. Bringing together the strengths of academy and industry, this event provides an exchange and networking platform through the intervention of national and international actors.