Beyond uber : business model considerations for alternatives to traditional taxis

Bonazzi, Riccardo (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Poli, Michaël (University of Trento, Italy)

Dynamic ridesharing is an e-service derived of regular carpooling, which enables the formation of carpools on an as-needed basis, usually on very short notice and whose travel purpose also extends to a broad range of activities, beyond work or school. Services such as Lyft and Uber are considered to be successful examples of business models based on collaborative economy. Nonetheless, recent development in Europe has seen dynamic ridesharing services being outlawed in major cities such as Brussels and Berlin, due to their unclear regulatory status. In this paper we propose an alternative business model for dynamic ridesharing services, which we have developed while working with one provider of dynamic ridesharing services by using action design research methodology. Since the dynamic ridesharing uses the crowd to provide the service, we propose to use the crowd to collect the initial funds to start the service in every city.


Keywords:
Translated Title:
Digital Innovation and Inclusive Knowledge in Times of Change
Conference Type:
full paper
Faculty:
Economie et Services
School:
HEG-VS
Institute:
Institut Entrepreneuriat & Management
Subject(s):
Economie/gestion
Publisher:
Genova, Italy, 21-22 November 2014
Date:
Genova, Italy
21-22 November 2014
2014
Pagination:
4 p.
Published in:
Proceedings of the 11th Conference of the Italian Chapter of the Association of Information Systems (ITAIS) : Digital Innovation and Inclusive Knowledge in Times of Change 2014
ISSN:
978-88-6685-008-3
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2015-11-18, last modified 2019-06-11

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