This article theorizes the “narrative turn” in urban planning studies, using G´erard Genette’s work to differentiate first- and second-degree narratives. Genette defines the latter as paratexts that determine the public’s reception of the former. The article assesses how second-degree narratives work with different perceptual regimes to construct the reception of the political vision of territory. To that end, it resorts to the recent work of postclassical narratology. Indeed, the latter is particularly interested in the way in which the narrative, in various forms, affects its addressee. Postclassical narratology allows us to renew the theory of narrative in urban planning by focusing on what hypothetically happens in the consciousness of the receiver of the narrative when he or she becomes aware of it. Consequently, the paper sheds light on an emerging aspect of the design process: disambiguating signals embedded in urban planning documents intended for a wider public.