We study the effect of the COVID-19 pandemic on wine consumption and expenditures. We exploit responses from a survey conducted in Switzerland to gain insights on consumer behav-iour during the lockdown and consumer’s intentions post-lockdown. We show that wine con-sumption and expenditures have increased during the lockdown. The effect is more pronounced than in other alcoholic beverages and can be linked to wine’s cultural and social aspects. We find that consumers have drunk less wine with friends and colleagues and reverted to online gatherings. Consumers plan to continue spending, especially on local wine post-lockdown.