The organizational dimension of business model exploration : evidence from the European Postal Industry

Villarroel, Andrei (School of Management Fribourg, HES-SO // University of Applied Sciences Western Switzerland) ; Bogers, Marcel (University of Copenhagen, Denmark) ; Sund, Kristian (Roskilde University, Denmark)

In recent years postal operators across Europe and much of the developed world have seen an acceleration in digital substitution, as well as a liberalization of the market, such that posts today face lower volumes, but higher competition. Postal operators have had to engage in a massive transformation of their organizations to meet these challenges and have simultaneously sought to diversify their businesses to seek new growth opportunities. This chapter explores examples of business model innovations from postal operators in three European countries. The examples illustrate how business model innovation may be considered a two-stage process of exploration and subsequent exploitation. Focusing primarily on the exploration stage, key organizational tensions emerged from our analysis: cognitive dominant logic, resource struggles, capability substitution and product substitution. It also emerged that these organizations continually experimented with organizational design. In conclusion, the findings suggest areas of organizational design that deserve further research.


Keywords:
Faculty:
Economie et Services
School:
HEG-FR
Subject(s):
Economie/gestion
Publisher:
New York, Oxford University Press
Date:
New York
Oxford University Press
2015
Pagination:
31 p.
Published in:
Business model innovation :the organizational dimension
DOI:
ISBN:
978-0-19-870187-3
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2015-11-21, last modified 2019-11-28

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