In this paper, the concept of second screen applications designed for better television advertising is proposed. To create a pleasant experience for users, the advertisements are moved from the television to second screens, delivered at the right time and integrated into fact sheets and small games in order to interest and amuse the users. This will allow to create a more personalized and interactive television advertising, without interrupting movies and TV shows.
Titel
Second screen applications for better television advertising
Datum
2015-06
Veröffentlich in
Proceedings of TVX'15: ACM International Conference on Interactive Experiences for TV and Online Video, 3-5 June 2015, Brussels, Belgium
Verlag
Brussels, Belgium, 3-5 June 2015
Umfang
4 p.
Vorgestellt auf
Proceedings of the ACM International Conference on Interactive Experiences for TV and Online Video, Brussels, Belgium, 2015-06-03, 2015-06-05
ISBN
9781450335263
Papiertyp
short paper
Domaine
Ingénierie et Architecture
Ecole
HEIA-FR
Institut
HumanTech - Technology for Human Wellbeing Institute