000001125 001__ 1125
000001125 005__ 20190404105825.0
000001125 022__ $$a1617-4909
000001125 0247_ $$2DOI$$a10.1007/s00779-013-0714-7
000001125 037__ $$aARTICLE
000001125 041__ $$aeng
000001125 245__ $$bextending social media marketing through the identification and interaction capabilities from the Internet of things$$aParticipative marketing :
000001125 260__ $$c2014
000001125 269__ $$a2014-10
000001125 506__ $$avisible
000001125 520__ $$aInternet of things extends the capabilities to identify products with new technologies such as near field communication, radio-frequency identification, quick response code and with existing identification technologies such as barcode. Identification allows to retrieve extended information and knowledge of the products. Thereby, customers are able to retrieve and share knowledge among the different products. This work presents the participative marketing as the evolution from the social media marketing toward the active participation from the prosumers and the empowerment of the marketing with the collective intelligence. Thereby, participative marketing enables new interaction and participation models based on the ubiquitous identification. This has been evaluated in a social platform, which integrates the knowledge and experiences from the customers, and in a mobile platform, which interacts with the products through the mentioned identification technologies.$$9eng
000001125 592__ $$aHEG-VS
000001125 592__ $$bInstitut Informatique de gestion
000001125 592__ $$cEconomie et Services
000001125 65017 $$aEconomie/gestion
000001125 6531_ $$aidentification technologies$$9eng
000001125 6531_ $$aknowledge retrieving$$9eng
000001125 6531_ $$aknowledge sharing$$9eng
000001125 6531_ $$ainternet of things$$9eng
000001125 655__ $$ascientifique
000001125 6531_ $$aparticipation$$9eng
000001125 6531_ $$amarketing$$9eng
000001125 6531_ $$aidentification$$9eng
000001125 6531_ $$aNFC$$9eng
000001125 6531_ $$aInteraction$$9eng
000001125 700__ $$uUniversity of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)$$aJara, Antonio
000001125 700__ $$uCatholic University of San Antonio, Murcia, Spain$$aParra, Maria Concepcion
000001125 700__ $$aSkarmeta, Antonio$$uUniversity of Murcia, Murcia, Spain
000001125 773__ $$g2014, vol. 18, no. 4, pp. 997-1011$$tPersonal and ubiquitous computing
000001125 8560_ $$fmelissa.paez@hesge.ch
000001125 8564_ $$uhttps://hesso.tind.io/record/1125/files/jara_participativemarketing_2014.pdf$$s849891
000001125 909CO $$pGLOBAL_SET$$ooai:hesso.tind.io:1125
000001125 906__ $$aNONE
000001125 950__ $$aI2
000001125 980__ $$ascientifique