Internet search and hotel revenues

Das, Prashant ( Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

We examine if online information search trends reflect public interest in purchasing hotel rooms. We introduce the trends into univariate forecasting models and conventional structural models of room night stays and occupancy rates. We also examine the association between the trends and hotel REIT stock returns. We find that on a monthly frequency, search trends are significantly reflective of future room night stays and occupancy rates after controlling for known determinants of these variables. Inclusion the trends significantly improve the weekly forecasts of the performance fundamentals.


Conference Type:
full paper
Faculty:
Economie et Services
School:
EHL
Subject(s):
Economie/gestion
Publisher:
Istanbul, Turkey , 24-27 June 2015
Date:
Istanbul, Turkey
24-27 June 2015
2015
Pagination:
15 p.
Published in:
Proceedings of the European Real Estate Society Annual (ERES) conference 2015
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2015-11-25, last modified 2019-06-11

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