Inducing a shift in the electricity consumption using a broadcasted dynamic price for the energy is often proposed as a resource for providing regulating power and it is becoming an increasing research focus for enabling higher penetration of renewable energy in the current power system. This paper shows how using indirect control (or control by price) without any precautions, might easily lead to congestions in nearly saturated distribution grids. An auto tuning local controller which acts on the price signal at distribution level is proposed for solving the congestion. Simulations are performed with the CIGRE' MV reference network with 346 electrically heated buildings as Demand Side Resources, DSRs. The dynamic hourly price of the regulating power provided by Nord Pool Spot market has been used as indirect control signal for the flexible demand.