In order to respond and adapt packaging to its ever-changing environment, developers must take into account current criteria while integrating new ones. In addition to the primary functions that have been the very essence of packaging such as containment, protection and distribution of a product defined on the basis of criteria such as the characteristics of the product to be packaged, the requirements of the supply chain, regulations…, new criteria are being added to meet the demands of today's society. Then new materials such as biomaterials, paper-based structures; the importance of food waste, the environmental impact, the waste management such as recycling, reuse…, the new consumption modes such as e-commerce, bulk… and the European ambitious regulations are just some of the criteria to be taken into account in order to adapt developing the right packaging in our ever-changing society.