An Internet based distribution strategy of luxury products and services grounded on qualitative Web discourse analysis
2008
Einzelheiten
Titel
An Internet based distribution strategy of luxury products and services grounded on qualitative Web discourse analysis
Autor(en)/ in(nen)
Broillet, Alexandra
Dubosson, Magali
Trabichet, Jean-Philippe
Dubosson, Magali
Trabichet, Jean-Philippe
Datum
2008-01
Veröffentlich in
In : Proceedings of the 2008 IEEE International ProfessionalCommunication Conference, 13-16 July 2008, Montréal. Piscataway, NJ: IEEE, 2008. P. 1-7
Domaine
Economie et Services
Ecole
HEG - Genève
Das Dokument erscheint in
Konferenzmaterialien
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