Sleeping with chindogu : from average creativity to the creative average

Stierand, Marc (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

Marc Stierand looks at the challenge of developing creative hospitality and restaurant provision. On the one hand it has to be rescued from the tyrrany of survey results and averages; on the other it has to escape the practical but useless bright ideas (known in Japan as chindogu) which occur to all enterprising managers.


Note: Texte intégral disponible : la version originale en mandarin et la version traduite en anglais


Article Type:
professionnel
Faculty:
Economie et Services
School:
EHL
Subject(s):
Economie/gestion
Date:
2015
Published in:
BMI Magazine
Numeration (vol. no.):
July 2015, pp. 74-75
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2016-02-11, last modified 2019-11-28

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