Revenue management : progress, challenges, and research prospects

Wang, Xuan Lorna (London School of Hospitality and Tourism, University of West London, St. Mary’s Road, Ealing, London W5 5RF, UK) ; Heo, Cindy Yoonjoung (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Schwartz, Zvi (Alfred Lerner College of Business and Economics, University of Delaware, 14 W. Main Street, Raub Hall, Newark, DE 19716, USA) ; Legohérel, Patrick (University of Angers, 7 allée François Mitterrand, B.P. 40455, 49004 Angers cedex 01, France) ; Specklin, Frédéric (Disneyland Paris, 1 rue de la Galmy 77700 Chessy, France)

This paper evaluates the main developments of revenue management (RM) over the past decade and discusses RM challenges and research prospects. It examines nine notable emerging themes: total hotel RM, big data analytics, distribution, rate integrity, RM and marketing strategies alignment, social media impacts on RM, RM system, applications of RM in nontraditional service sectors, and RM education and training. We argue that these developments have far-reaching implications for real-world RM practice and anticipate that the topic areas will continue to be popular for hospitality and tourism research in the foreseeable future.


Keywords:
Article Type:
scientifique
Faculty:
Economie et Services
School:
EHL
Subject(s):
Economie/gestion
Date:
2015
Published in:
Journal of travel and tourism marketing
Numeration (vol. no.):
November 2015, vol. 32, no. 7, pp. 797-811
DOI:
ISSN:
1054-8408
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2016-03-22, last modified 2019-08-19

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