Spiritual tourism in goa

Kamat, Kaustubh (Department of Business Administration Goa Multi-Faculty College, Dharbandora ,Goa-403406,India) ; Kizhakanveatil Bhaskaran Pillai, Subhash (Department of Commerce, Goa University Taleigao Plateau, Goa – 403206, India) ; Scaglione, Miriam (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; et al.

Spiritual Tourism is the largest tourist sector in India: more than 70% of the domestic tourist movement is for the religious purposes and 20% of the revenue in tourism industry is generated by religious tourism (Dewan et al, 2008). Religious tourism is one of the oldest forms of travelling and for centuries people have travelled in order to seek peace. Past research in spiritual tourism has highlighted reason such as variety of reasons that ranged from asking for blessings and fulfilling vows to curiosity, sightseeing and holidaying (Tsai et al., 2002). Further according to observation made by (Fladmark, 1998) advent of technology and better transportation birth to secular travel motivation came to light such as a desire for adventure, discovery of something different and cultural enrichment. On November 2014, Goa witnessed a huge inflow of tourist visiting St. Francis Xavier’s Church for Exposition which occurs once in 10 years. Through this research we try to explore the latent motivation of travelers to such sacred place in Goa. Also further this research tries to create an assessment of tourism infrastructure at pilgrimage destinations in order to enhance the environment of the destination and to strengthen its appeal. 360 respondents were given structured questionnaire designed from the literature on spiritual tourism which measures the motivations of the visitors and also measures the expected and actual responses of the visitors about the tourism facilities available. The results did show certain areas which DMO should focus in order to maintain a consistent and positive image about destination.

Conference Type:
full paper
Economie et Services
ITO-Institut de Tourisme
Gurgaon, India, 3-4 March 2016
Gurgaon, India
3-4 March 2016
19 p.
Published in:
Proceedings of Pilgrimages in India : Celebrating Journeys of Plurality and Sacredness conference 2016
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 Record created 2016-04-12, last modified 2020-10-27

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