000001593 001__ 1593
000001593 005__ 20190611210127.0
000001593 037__ $$aCONFERENCE
000001593 041__ $$aeng
000001593 245__ $$aThe impact of corporate social responsibility communication on corporate reputation
000001593 260__ $$c2015$$b15-17 October 2015$$aVenice, Italy
000001593 269__ $$a2015-10
000001593 300__ $$a14 p.
000001593 506__ $$avisible
000001593 520__ $$aCorporate social responsibility (CSR) is becoming increasingly more important for firms in today' s global marketplace. Thus effective communication of a company's CSR initiatives is vital toward enhancing a company's reputation and in tum, its sales revenues. With this consideration, the corporate reputations of firms in the Aerospace and Defense (A & D) industry worldwide, in conjunction with their use of social media were examined. An objective of the research was to validate a link between the use of social media to communicate CSR activities and a firm's reputation ranking. Methodology for the study involved the use of a qualitative content analysis of the online and social media presence of the top 20 A & D companies from the Deloitte Toche Tohmatso Limited (DTTL) 2014 Global A & D sector financial performance study. Data from six indicators of CSR: environment, community relations, diversity, employee relations, human rights, and client comments was obtained and examined. According to the findings, firms utilizing social media as a communication channel should expect improved reputation ratings. All top 20 A & D companies publish at least four CSR indicators on their social media platforms. Results indicate that reputation rating rose when five CSR indicators were reported, however, the addition of a sixth indicator did not increase a firm's rating. The conclusion reached is that while CSR content via social media can lead to higher reputation ratings, companies do need to carefully choose the ideal number of CSR indicators, as well as which indicators, to position themselves. Development of a social media strategy to communicate CSR activities would thus benefit firms.$$9eng
000001593 592__ $$aEHL
000001593 592__ $$cEconomie et Services
000001593 6531_ $$acorporate social responsibility$$9eng
000001593 6531_ $$asocial media$$9eng
000001593 6531_ $$acorporate reputation$$9eng
000001593 6531_ $$aaerospace and social media$$9eng
000001593 6531_ $$aethics and social media$$9eng
000001593 6531_ $$amarketing and advertising$$9eng
000001593 655_7 $$afull paper
000001593 65017 $$aEconomie/gestion
000001593 700__ $$uEmbry-Riddle Aeronautical University, University of Phoenix, & Walden University Dixie Button, Embry-Riddle Aeronautical University$$aMcGunagle, Doreen M.
000001593 700__ $$aZizka, Laura$$uEcole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland
000001593 711__ $$aEurasia Business and Economics Society (EBES) conference$$cVenice, Italy$$d15/10/2015 / 17/10/2015
000001593 773__ $$tProceedings of 17th Eurasia Business and Economics Society (EBES) conference
000001593 8564_ $$uhttps://hesso.tind.io/record/1593/files/zizka_the%20impactofcorporate_2015%20.pdf$$s6621008
000001593 906__ $$aNONE
000001593 950__ $$aI1
000001593 980__ $$aconference