Why can package tours hurt tourists? : evidence from China’s tourism demand in Hong Kong

Chen, Yong (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Schuckert, Markus (School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong) ; Song, Haiyan (School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong) ; (et al.)

The package tour market is information intensive in nature. Its complex informational structure is generally inaccessible to tourists, whose purchase behavior might be affected by the extent to which they can access such information. This study shows that package tours can result in low tourist satisfaction and deter tourists’ behavioral intention over time despite the fact that package tours are financially advantageous. An analysis of data based on China’s outbound tourism demand in Hong Kong from 1993 to 2013 shows that tourist satisfaction can be explained by the market share of inclusive package tours. This suggests that the decline in the market share of package tours leads to an increase in tourist satisfaction. As the amount of information in the market increases as a result of accumulated travel experience, package tours are replaced by independent tours or entirely new packages, or by travel to a new destination.


Keywords:
Article Type:
scientifique
Faculty:
Economie et Services
School:
EHL
Subject(s):
Economie/gestion
Date:
2016
Published in:
Journal of travel research
Numeration (vol. no.):
April 2016, vol. 55, no.4, pp. 427-439
DOI:
ISSN:
0047-2875
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2016-04-26, last modified 2018-12-20

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