Shopping destinations and trust - tourist attitudes : scale development and validation

Choi, Miju (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Yoonjoung Heo, Cindy (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Law, Rob (School of Hotel and Tourism Management, Hong Kong Polytechnic University, 17 Science Museum Road, TST East, Kowloon, Hong Kong Special Administrative Region)

Shopping is one of the oldest tourist activities and commonly accounts for the majority of travel budgets. However, tourists have expressed concerns regarding the risks they face in shopping destinations. Scholars have suggested that trust is a mechanism for reducing the complexity of human behavior in a situation that involves uncertainty. Therefore, the present study aims to investigate the trust of tourists toward shopping destinations. Specifically, the study attempts to develop and validate the measurement properties of a scale, which measures shopping destination trust. The target sample comprised shopping tourists. Via convenience sampling, 708 usable samples were collected in Hong Kong. Subsequently, purification of the measurement scale, assessment of the latent structure, and scale validation were conducted. Results reveal that shopping destination trust consists of nine dimensions. The present research is expected to shed light on potential research topics in the field of shopping tourism.


Keywords:
Article Type:
scientifique
Faculty:
Economie et Services
School:
EHL
Subject(s):
Economie/gestion
Date:
2016
Published in
Tourism management
Numeration (vol. no.):
June 2016, vol. 54, pp.490-501
DOI:
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2016-08-29, last modified 2018-12-20

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