Implementing service innovations in european hotels

Way, Sean. A (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Enz, Cathy A. (School of Hotel Administration, Cornell University, Ithaca, New York 14853, cae4@cornell.edu)

This paper examines the impact of postadoption innovation implementation strategies on five distinct performance outcomes. Using a sample of 85 hotels in Europe, the study explores which implementation strategies are most strongly linked to specific innovation outcomes and competitive performance. The results reveal that employee enabling implementation strategies have a positive direct effect on employee performance and indirect effects on customer sentiment outcomes and the operational performance of the innovation. Administratively driven implementation strategies had a positive direct effect on customer comparative performance and an indirect effect on a firm’s comparative operational performance as hypothesized. Finally, owners were more likely to be idea generators and principle early supporters of successful innovations, highlighting the power of top-down approaches to championing change within the European context.


Keywords:
Article Type:
scientifique
Faculty:
Economie et Services
School:
EHL
Subject(s):
Economie/gestion
Date:
2016
Published in:
Service science
Numeration (vol. no.):
June 2016, vol. 8, no. 2, pp. 97-107
DOI:
ISSN:
2164-3970
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2016-08-29, last modified 2018-12-20

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)