000001744 001__ 1744
000001744 005__ 20190611210128.0
000001744 037__ $$aCONFERENCE
000001744 041__ $$aeng
000001744 245__ $$bthe connectivist element of a marketing xMOOC$$aThe forum community :
000001744 260__ $$b14-16 April 2016$$aDenver, USA
000001744 269__ $$a2016-04
000001744 300__ $$a20 p.
000001744 506__ $$avisible
000001744 520__ $$aThe marketing education community is well suited to be a leader in online education and the internet has proven a powerful tool in teaching a variety of marketing courses. Massive Open Online Courses (MOOCs) are one of the fastest growing approaches to teaching and learning in the new digital paradigm. They are categorized either as cMOOCs following a connectivist approach, or as xMOOCs based on behaviorist principles. In xMOOC environments, forums, if they function as a community, may however play a real connectivist role. This paper builds on the criteria of Herring (2004) in order to determine the existence and dynamics of a community in a Marketing MOOC. In a connectivist approach, forum participants request help, answer questions, discuss concepts and techniques and suggest application and additional learning material, thus co-creating knowledge. In today’s online teaching methods, users are included in multi-way processes which are not well accounted for in the literature often describing one-way processes. These dynamics may be key in ensuring a strong and well-functioning learning community. This research questions the existence of a clear distinction between cMOOCs and xMOOCs. It also observes that equal gender roles in marketing classes don’t seem to be replicated in MOOC environments, i.e. female participants appear to adopt lower profiles in MOOC forums.$$9eng
000001744 592__ $$aHEG-FR
000001744 592__ $$aHEG - Genève
000001744 592__ $$bCRAG - Centre de Recherche Appliquée en Gestion
000001744 592__ $$cEconomie et Services
000001744 6531_ $$aMOOCs$$9eng
000001744 6531_ $$aforum$$9eng
000001744 6531_ $$agender$$9eng
000001744 6531_ $$acommunity$$9eng
000001744 6531_ $$alearning dynamics$$9eng
000001744 6531_ $$amarketing$$9eng
000001744 655_7 $$afull paper
000001744 65017 $$aEconomie/gestion
000001744 700__ $$uHaute école de gestion Fribourg (HEG-FR), HES-SO // Haute Ecole Spécialisée de Suisse Occidentale$$aDubosson, Magali
000001744 700__ $$aEmad, Sabine$$uHaute école de gestion de Genève, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale
000001744 711__ $$a40th Annual Marketing Educators’ Association Conference 2016 : Advancing the Practice and Scholarship of Marketing Education to New Heights$$cDenver, CO$$d14/04/2016 / 16/04/2016
000001744 773__ $$tProceedings of the MEA 2016 Conference$$g2016
000001744 8564_ $$uhttps://hesso.tind.io/record/1744/files/Emad_Dubosson_MEA%20paper%20MOOC%202016%20finalized.pdf$$s652032
000001744 906__ $$aNONE
000001744 909CO $$pDOMAINE_ECONOMIESERVICE_CONFERENCE$$pECONOMIESERVICES_CONFERENCE$$pHEG_GE_CONFERENCE$$pHEG_GE_CONFERENCE_ECO$$pGLOBAL_SET$$ooai:hesso.tind.io:1744
000001744 950__ $$aI1
000001744 980__ $$aconference