Strategic renewal : understanding non-technological innovation in service firms

Martin-Rios, Carlos (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

his paper examines the strategic renewal activities top service firms use to respond to environmental scarcity. Based on a longitudinal dataset of 97 leading European service firms, it empirically conceptualize s three clusters or strategic types of organizational response to overcome long - term financial strain . L eading E . U . service firms that attempt to maximize recovery by strategic expansion (i.e., increase in R&D investment, strategic M&A and recruitment ) generate growth in the ir operating profits and net sales in contrast to service firms that implement defensive retrenchment actions (layoffs and cutting back on R&D investment) . Th ese results contribute to the understanding of the po tentially posit ive and negative issues related to the actions service firms use to overcome environmental decline and the role that different responses play in fostering recovery from ongoing economic an d financial crisis, which have thus far remained empirically under - researched.


Conference Type:
full paper
Faculty:
Economie et Services
School:
EHL
Subject(s):
Economie/gestion
Publisher:
Paris, France, 1-4 June 2016
Date:
Paris, France
1-4 June 2016
2016
Pagination:
30 p.
Published in:
Proceedings of the European Academy of Management (EURAM) 2016
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2016-11-07, last modified 2019-08-19

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